Cookie and Data Storage Policy

Last updated: October 14, 2025

1. Our Approach to Cookies and Data Storage

Stratifyre uses limited browser storage for authentication, analytics, and marketing attribution. We use Google Analytics to understand website usage, and we store campaign parameters in a first-party cookie when you visit with UTM parameters in the URL.

2. Google Analytics

The marketing website loads Google Analytics through Google Tag Manager using measurement ID G-WSXTGZGRLM. Google Analytics may set or read analytics cookies and process usage data as a third-party service provider for Stratifyre. This helps us measure page views, traffic sources, and general site performance.

Google's processing is governed by Google's own terms and privacy controls. You can limit analytics tracking through browser settings, privacy extensions, or Google's available opt-out tools.

3. UTM Attribution Cookie

When a URL includes UTM parameters, the marketing website stores those values in a first-party cookie namedstratifyre_utm_params. The cookie is set for.stratifyre.com, applies to the whole site withpath=/, uses SameSite=Lax, and expires after seven days. Its purpose is to preserve campaign attribution across Stratifyre subdomains.

4. How We Store Authentication Data

When you log in to our service, we store authentication state in your browser's localStorage. This can include access and refresh tokens plus basic account/session metadata such as your email address, user ID, role, and onboarding or payment status. This allows you to remain logged in across browser sessions.

5. LocalStorage Usage

localStorage is a browser feature that allows websites to store data locally on your device. Unlike cookies, localStorage data:

• Is not automatically sent to our servers with every request
• Does not expire automatically (persists until manually cleared)
• Is only accessible by our website domain
• Cannot be accessed by other websites or third parties

6. Managing Your Stored Data

You have full control over the data we store locally on your device:

• Log out: Logging out removes the JWT from localStorage
• Clear browser data: You can clear localStorage through your browser settings
• Private browsing: Data is not stored when using incognito/private mode

7. Data Security

The authentication tokens we store are used to authorize service access. Signed tokens cannot be modified without invalidating them, and token expiration is enforced by the service.

8. Third-Party Processing

Google Analytics is the third-party analytics service used on the marketing website. We do not use third-party advertising pixels or social media widgets in this policy's described marketing-site storage behavior.

9. Changes to This Policy

If our data storage practices change, we will update this policy and notify users through our website or email.

10. Contact Us

If you have any questions about our data storage practices, please contact us at [email protected].